12 Tips For Marketing Success in 2022!
TIP #1 7 Reasons Why Your Company Needs a STRATEGIC MARKETING PLAN!
#1 It provides Direction & Goals.
#2 It determines Clear Vision, Purpose, Brand, Strategy & Objectives with Core Values.
#3 It defines the Advantages your Company has over your Competition.
#4 It Communicates your Company Message.
#5 It Keeps Your Marketing Budget on Track.
#6 It Helps to Grow your Company Revenue
#7 A PCF Strategic Marketing Plan helps to Grow your Company's Revenue.
TIP #2 Less Is More When It Comes To COPYWRITING!
Short & Sweet Copy gets People to Read It!
Make sure the Copy pertains to your Strategic Message.
Point out your Company’s Competitive Advantages.
Define the Customer your Company wants, to whom, where, & why.
A PCF Copywriter helps to Grow your Company's Revenue.
TIP #3 Marketing Dollars Should Only Produce Magnificent Results!
PCF Creates a Master Marketing Budget that’s Trackable.
Any Marketing Dollar Spent Needs To Match Against the Budget.
When a Program is Not Working & It’s Been Analyzed, Replace It with Marketing that Does!
Ramp Up Marketing Dollars with Programs that Are Working & Likewise, Ramp Down where they are not!
The bulk of the Marketing Budget should be in Digital/Social Media/Web.
TIP #4 Creative Marketing Design & Materials Gets You Noticed!
Great Creative Can Compel a Customer to Act Instantly.
Creative Should Consistently Promote Your Brand so that it becomes Recognizable to your Customer to look for.
Keep the Design Simple but Appealing.
Tie your Creative into your Brand Message.
Always Include your Logo & Contact Info. with all Creative pieces.
Make Sure Your Creative is Consistent with All Marketing Materials.
TIP #5 A Consistent Marketing Program is Vital to Business Success.
Sticking with a Marketing Plan & Consistently Running It Reinforces your Brand & Helps to Grow It.
Marketing Continuity Helps to Build Your Brand.
Make Sure Your Message is Direct and to the Point.
Expand to Other New Markets Only when you’ve reached the Audience Size you want as your Primary Market.
Make sure all Components of your Marketing Campaign promote Your Strategic Message to your Customers.
TIP #6 Data Analytics Should Drive Your Marketing Strategies & Programs!
Imbed a Clickable Link into all your Marketing Programs to determine which is receiving the most interest from your Customers.
Bolster Marketing Programs that are creating interest & get rid of ones that do not.
Analyzing the Data Analytics allows you to tweak your Marketing Performance to when it will be the most effective.
Review Data Analytics Every Month Without Fail to Grow Your Brand.
TIP #7 Here’s What You Need to Have Professionally Created To Continuously Brand Your Company 24/7!
Company Logo (Always use with any Communication & Marketing Materials.)
E-Signature Tag (Always use with all Email Communication.)
Company Accolades (Bullet Point Company Accomplishments Into E-Signature Tag.)
Make sure your Company Signage has the Same Consistent Look as your Marketing Material.
Update Customer Testimonials within your Website.
All Marketing Materials should have your Logo & Website URL & Social Media Handles throughout.
TIP #8 Marketing Continuity Is Key!
Use a Consistent Company Branding Message.
Put Your Shoes In Your Customers…What Does Your Company Have That They Can’t Get Without Contracting You?
Craft a Continuous Message & keep an Active Customer Testimonial Database that you can use to back up your Company’s Work.
Sticking to your Marketing Budget & Running a Campaign Consistently is Best & Will Produce the Greatest Results.
Review Monthly Marketing Data Analytics & Tweak your Marketing Program when it’s not Producing Results you require.
TIP #9 Time for a Website Refresh!
Your Company Website must be a Responsive Site that’s Mobile.
Customers should be able to easily scroll through your Website and find what they are looking for.
All components of your Website must work including all links, documents, and videos or you’ll lose the Customer.
Your Website should feature complete Contact Info. and a Story behind the Brand (Company) so it is interesting.
A Website needs to Produce Results so it must be User Friendly.
Make sure Social Media Icons & Review Items can easily be accessed by Customers which will help to increase business.
Use Large Photos/Visuals/Video to grasp your Customers’ attention.
Use your Website to Promote Newsworthy Items at your Company.
TIP #10 Less Is More with Digital Ads!
Use a Catchy Headline & Photo that creates interest.
Embed a Link for Customers to Click On.
Create a Landing Page for Customers to Act On.
Have a PCF Digital Ads Expert Place, Monitor & Create Trackable Results.
Analyze Digital Ads Results each Month to ensure you are getting enough Traffic to justify the Marketing Ad $ Spent!
TIP #11 Social Media Needs a Purpose & a Plan!
Stale Social Media Produces Zero Results!
Fresh Social Media Content Every Week Creates a Following!
Lead Your Followers to how they can Purchase Services from your Company.
Intertwine Eye-Catching Graphics & Photographs with Simple Copy.
Make Your Content Posts Interesting & Informational.
Analyze Social Media Results each Month to ensure you are reaching the Right Audience that will Grow Your Business.
TIP #12 Marketing & Customer Service Go Hand-In-Hand!
Marketing Drives Customers to your Business so Customer Service must be Prompt, Courteous & Efficient for Repeat Business.
Companies Must Strive to Respond to All Customer Communication within 24 Hours.
Following Up to Customer Requests is Critical Towards Growing Your Business.
Negative Nancy’s Drive Away Business so be a Positive Polly to Encourage Customer Interaction to Grow.
Create a Positive Marketing Message that’s Appealing to your Target Market Customer.
Listen to your Customers & Implement Results to Grow.