Are Your Advertising Dollars Being Wasted?

1. Are you seeing a significant return on your Advertising & Marketing spending each month?

2. Have you set aside 2 to 10 percent of your gross revenue for Advertising & Marketing?

3. Does your Advertising & Marketing provide you with Track-able, Measured Results each month to ensure you are not overspending?

4. Are you trying to do too much with your Advertising & Marketing program with too limited resources and nothing is working?

5. Have you nixed your Advertising & Marketing budget as a way to save money?

6. Have you missed Sales Opportunities by not following up?

7. Have you properly analyzed your Competition to fully understand why a Competitor is doing much better than you are?

8. Does your Advertising provide a Compelling Offer that evokes a response?

9. Does your Company Website draw people to your site and create a response?

10. Are you using Social Media to build a following to your Company?

11. Have you incorporated CRM (Content Related Management) Technology into your Website and Social Media that can capture new customer leads?

12. Do you stick to a consistent Advertising & Marketing plan each month?

13. Do you know who your Target Market, Niche Audience is?

14. Do you say Yes to Sponsorships & Placing Ads without studying the market you are trying to reach?

15. Have you tried to ReBrand without correcting what’s wrong with your company to begin with?

16. Have you hired unqualified in-house Marketing Staff that do not know what “Strategic Marketing” and “Brand Plans” are?

If your Company cannot answer “Are Your Advertising Dollars Being Wasted?” assuredly, please contact PCF at info@pcfinternational.com so that we can assist in ensuring your Brand delivers the extra business we know you can be making! Anything you provide us is always strictly confidential.