Top 15 Tips for Your Digital Marketing Strategy
Tip #1: Digital Marketing Strategy BENEFITS!
• A Digital Strategy Gives You Direction & Goals.
• Your Consumers are Online.
• Digital is Easy to Track & Monitor.
• Find Ways to Differentiate Your Business.
• Get and Keep Everyone on the Same Page.
Tip #2: Key Components of a QUALITY DIGITAL STRATEGY!
• A Digital Strategy is Vital to your Business Success.
• Establish Objectives and Goals.
• Determine how much Market Share you want to capture?
• How much revenue do you want to get?
• What is the audience size you’re hoping to reach?
Tip #3: Set Up Digital Marketing Goals that Tie Into Your OBJECTIVES!
• Conduct In-Depth Research to Determine Who Your Target Market Is.
• Figure out how you can Reach Your Target Market.
• Determine what Content will be most Effective.
• Evaluate your Competition.
• How do you Differentiate Yourself from Your Competitors?
Tip #4: EXECUTE YOUR Digital Marketing Strategy!
• SEO (Search Engine Optimization)
• Social Media Marketing
• Content Marketing
• PPC (Pay-Per-Click)
• Email Marketing
• Influencer Marketing
Tip #5: Content Marketing OBJECTIVE!
• Content Marketing creates & distributes valuable, relevant & consistent Content to a clearly defined audience.
• Content Marketing Objective should be to drive profitable customer action.
• Tell a Brand Story.
• Content Marketing/Storytelling creates more Emotional Bonding with the Consumer.
• Keep Content Short & Sweet & Direct.
Tip #6: Content Marketing Needs a STRATEGY!
• Create Content with a Clear Focus, Rounded in Strategy.
• Your Content Can’t Be All Things to All People.
• Successful Content Marketing Crafts a Story.
• Content Created should support a Broader Customer Journey.
• Avoid Repetitive Content as it Aggravates Visitors and Confuses Search Engines.
Tip #7: Content is King!
• Content Marketing can generate 3 times as many Leads as Traditional Advertising Channels.
• Content Marketing Increases Engagement.
• B2B Marketers use Content Marketing.
• Incorporating a Content Strategy is Very Important.
• Make Content Accessible to Everyone.
Tip #8: Refresh Old Content!
• Updating Older Content Pieces with New Keywords, Information or Links can appeal to an entirely New Audience.
• Readers will make Opinions about Your Company based on the Content they interact with.
• Ensure Every Piece of Content is Up-To-Date and Robust.
• Work Smarter Not Harder when it comes to Content.
Tip #9: What is Branding?
• Branding is a marketing practice that helps individuals to differentiate your Business’ Products or Services from others.
• Branding involves creating a Logo, Mission Statement and Design that is consistent throughout each Marketing Communication.
• There are different types of Branding that may Add Value to your Company depending on your Target Market Audience, Industry, Budget and Marketing Campaigns.
Tip #10: What is Personal Branding
• Personal Branding describes Branding used for an Individual Person, instead of Branding for a Whole Business.
• Celebrities, Politicians, Leaders, and Athletes often use this form of Branding to present the Best Version of themselves to the public.
Tip #11: What is Product Branding
• Product Branding is one of the most popular Branding types.
• Product Branding focuses on making a Single Product Distinct and Recognizable.
• Symbols or Designs are an essential part of Product Branding to help your Customers Identify your Product easily.
Tip #12: What is Corporate Branding
• Corporate Branding is a Core Value of Business and a Philosophy that a business develops to present itself to the world and its own employees.
• Effective Corporate Brands often seek to display the Company’s Mission, Personality, and Core-Values in each point of contact it has with prospective customers, current customers, and past customers.
Tip #13: What is Service Branding?
• Service Branding leverages the needs of the customer.
• Customers that use Service Branding seek to provide their Customers with World-Class Service.
• Service Branding's goal is to use Excellent Customer Service as a way to provide Value to their Customers to make it synonymous with its brand.
Tip #14: What is Co-Branding?
• Co-Branding is a form of Branding that connects Companies together.
• Co-Branding is a Marketing Partnership between two or more Businesses.
• Co-Branding can Positively Impact both Brands, resulting in growing a Business, spreading Brand Awareness, and breaking into New Markets.
Tip #15: What is Online Branding?
• Online Branding is also known as Internet Branding, which helps Businesses to position themselves as part of the Online Marketplace.
• This type of Branding includes a Company’s Website, Social Media Platforms, Blogs, and other Online Content.
• Most Companies use some aspect of Online or Internet Branding in today’s marketplace.
Need Online Branding that actually works? PCF is here to help! Email: info@pcfinternational.com for an estimate today!