1. Establish an Objective for your new Website:
Distinguish between what is a Website & what is a Landing Page?
Define your purpose & establish the Conversion Goal of your site or Landing Page.
Discuss 5 Conversion-Centered Design Goals with your Website Developer.
Review examples to see what you like the best & which meets your Conversion Goals.
Discuss other best practices you want include in your new Website.
PCF International has been selected for the 2021 Best of Honolulu Award in the Integrated Marketing & Technology category by the Honolulu Award Program.
Each year, the Honolulu Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Honolulu area a great place to live, work and play.
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Looking good while being on camera is easiest when you feel comfortable which means you need to consider the following 6 Quick Tips when you are shooting a video so that you can shine when the bright lights are staring at you to look and feel your best.
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Hiring the right Marketing Company for your business ensures your Brand delivers the extra business you can be making. Make sure the company you hire can answer these 10 Things You Want To Look For When Hiring A Marketing Company.
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1. Keep your Brand & Message Simple so your audience is not confused.
2. Avoid Cluttering your Brand by coming up with 1 Name to streamline your identity.
3. Create a Story behind your Brand so that your product resonates with customers that become loyal to your brand.
1. Are you seeing a significant return on your Advertising & Marketing spending each month?
2. Have you set aside 2 to 10 percent of your gross revenue for Advertising & Marketing?
3. Does your Advertising & Marketing provide you with Track-able, Measured Results each month to ensure you are not overspending?
If your Company is doing less than $5 million a year in sales and your net profit margin (after expenses) is in the 10 to 12 percent range, then you should be spending no less than 7 to 8 percent of your gross revenue on Marketing & Advertising.
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1. Always operate responsively and in a timely manner so your Customers know they can count on you to be there when they need you.
2. Make sure the first person a Client or New Customer speaks to is fully educated about your Company and can immediately direct the potential New Customer to the correct person in your Company. This person should always be extremely pleasant, personable & eager to help a Customer so that the Customer feels important and cared for.
3. Do not tolerate anyone within your Company that is rude to your Customers and does not get back to a Customer in a prompt manner to resolve the issue or whose work is not up to par with what the Customer is paying you.